Why am I still seeing this?
I was interested in what one person described as the problem of writing the “about” page on his blog. He’s a copywriter, and he mentions he’s written hundreds of “About” pages for clients, but was paralyzed when writing his own.
And then he used profanity.
As a professional, any chance of my hiring him to re-write my about page just went straight out the window. People, do we yet understand that using Feces as a curse word is not professional? Would you use this word when trying to sell your service or product to me?
If your aim was to make sure I never buy your service, you succeeded admirably. Friends, it’s really very simple – profanity is not professional. Using it tells me one thing and one thing only – you’re not a professional.
A year ago, I wrote on this very web site that one of the more successful professional bloggers still didn’t understand this concept. Any benefit he intended to gain through my reading his blog was lost promptly once he used Feces as an adverb.
All it told me was that he wasn’t professional.
If your words immediately turn away a prospective client, that’s not professional. It seems to be a rule professional bloggers haven’t yet grasped, since apparently one of the rules for blogging success seems to be using the word Feces in everything.
Sure makes it sound foolish when I change the word from its inappropriate slang form into its proper form doesn’t it?
The question is not “I’m successful, aren’t I?” but “How much more successful could I be if I spoke and acted professionally?”
Then there’s the big one. “What will happen to my income when my readers grow older and more mature, and realize the constant use of Feces in my writing is unprofessional?”
If I refuse to do business with someone solely because of this issue, don’t you think I’m not alone?
It’s funny, because I constantly see people with t-shirts and tattoos that read “You can’t judge me.” But people are judging you all the time. Your first impression can make or break a job interview. How timely you are and how prepared you are for that interview tells me how professional you are.
Try this – build up your skillsets so that a Fortune 500 company considers an interview with you. Show up in pajamas or a dirty t-shirt and torn jeans, and make sure you use the word “feces” at least once during the interview.
If you are hired to a job making 350K or higher per year, I’ll print a retraction.
I am so confident that will never occur that I’m not even framing up my retraction statement.
The world judges you by the content of your character. Use of profanity in a medium designed to sell your services tells me a great deal about your character.
Think well about this. Is it possible your demeanor and character speak louder than your work?
